Copywriting and editorial services

Copywriting

Copywriting sounds complicated but it just means that I write copy (words) that sell.

Most of the copywriting work I do involves a soft sell, sharing my clients' expertise and advice so their potential clients and customers can get to know them through their materials and feel better about buying from them.

I specialise in helping wellbeing related businesses, organisations and sole traders.

I draft:

. educational materials (aimed at clients, patients, carers, health professionals, the general public and students)

. newsletters (print and online)

. press releases

. web content (taking search engine optimisation (SEO) into account)

. leaflets

. information packs

. instruction and training manuals

. recruitment ads

. ad copy

. reports

. brochures

. employee communications

. business plans

. case studies

. posters

. proposals

. audio spots (for radio and hold messages etc.) and

. other pieces.

My Neuro Linguistic Programming (NLP) experience is especially helpful when working with different kinds of clients and writing for a range of audiences.

For additional peace of mind, I guarantee satisfaction (for full details, please see the Terms and Conditions in the information I'll email you).

Selected Clients/Experience:

· Kinesiology Federation

. the Institute of Psychotherapy and Social Studies (IPSS)

. Barefoot Coaching

. Next Generation Coaching

· Coaching Circle

. The Wellbeing Network

. Sports Council for Wales

. International Baccalaureate Organisation

. Bangor University Students’ Union

. Thames Valley University

. Wales Council for Voluntary Action

. Cartrefi Cymru

. Charter Housing

. Companies House and

. Local Government (including Blaenau Gwent County Borough Council and Merthyr Tydfil County Borough Council).

"This newsletter is brilliant! Thank you!" Kim Morgan, Barefoot Coaching and Coaching Circle

“Thank you so much for your wonderful help.” Sara Brown, Eraden

"It was a well written piece and it was lovely working with you. You make it so interesting and easy." - Tanya Dransfield, Clinical Hypnotherapist

Editorial and proofreading services

If you already know who you want to reach and don't need any coaching, you can hire me to handle the editorial and proofreading work for you.

Before setting up my writing and editorial business, I worked as a Senior Editor for a publishing company.

I put my several years' in-house publishing experience to good use copyediting, sub editing (from my office) and proofreading:

. manuscripts (novels and non fiction)

. short stories

. websites

. articles

. ebooks

. ecourses and

. marketing materials

for magazine editors, publishers, businesses, sole traders and (aspiring and published) authors.

Selected Clients:

. Rapport (Contributing Editor since 2006);

. The Wellbeing Network (I was their Self Image section Editor from the launch until December 2007 when their organisational structure
changed);

. Start Your Business magazine;

. Age Concern England; and

. individual authors and other writers.

"I found your comments really helpful. I've now reworked my novel managing to cut about 6000 words - most importantly, without losing anything major! So, thanks again for all your help." - A White

“Thanks for all your help on this project, Eve. You’ve been a pleasure to work with – friendly and efficient throughout – and I look forward to working with you again in the future.” Peter Hooper, Commissioning Editor, Age Concern England

Health and Wellbeing Writing

In addition to health and wellbeing journalism, I’ve drafted medical educational materials for patients, carers and the general public.

I've written about a variety of subjects. These include:

. addictions

. allergies

. Alzheimer’s

. anxiety

. arthritis

. back pain,

. breast cancer

. childbirth

. chronic pain

. dementia

. dentistry

. depression

. diabetes

. endometriosis

. fibroids

. headaches

. heart disease

. high cholesterol

. getting older

. insomnia

. memory loss

. meditation

. mindfulness

. nutrition

. osteoporosis

. pregnancy

. relaxation

. stiffness

. stress

. trichotillomania and

. weight loss

for publications including My Weekly, Healthspan, Allergy, Rapport, Healthy & Organic Living, Natural Health, Eve, Altitude, Pregnancy, Baby & You and Practical Parenting.

I also write regularly about nutrition, emotional health and complementary therapies.

I'm used to breaking down medical information to reassure readers that, even if it feels scary, it’s manageable and they can handle things.

My Neuro Linguistic Programming (NLP) experience is especially helpful when working with different kinds of clients and writing for a range of audiences. I’ve also started training as a psychosynthesis psychotherapist.

Selected Clients/Experience:

· Atlantis Healthcare

. NHS Trusts (including Cardiff and District Community NHS Trust, Carmarthenshire NHS Trust, Ceredigion NHS Trust, Bro Morgannwg
NHS Trust, Pontypridd and Rhondda NHS Trust, Powys NHS Trust and Swansea NHS Trust) and

. individual health and wellbeing professionals.

“Eve has produced great copy for us directed at patients and the general public. She was able to provide an editorial writing style and use her life coaching skills to produce helpful, practical brochures for us. She is very reliable and professional to deal with and always produces copy well within timeframes and on budget.” - Suzanne Goldsbury, Account Manager, Atlantis Healthcare

More testimonials and selected samples

To view samples (here and above), please click on the links by clients' names.

"Eve has delighted us with her prompt, high quality articles, working with careful attention to the brief and in a chatty yet eloquent style that our readers love. I look forward to working with her on future issues of our magazine." - Marianne Romer, Marketing Manager & Editor of Healthspan magazine

"Rapport is extremely lucky to have Eve on its editorial team. Her articles are always outstanding in both content and quality. She has a fantastic ability to understand and empathise with our readers, and her articles are always well received. Even more importantly, Eve always goes the extra mile, and contributes so much more than just an article, by sharing her proactive ideas and infectious enthusiasm." Karen Moxom - Publisher, Rapport Magazine; and Managing Director of ANLP

"You win the award this year for speediest freelancer! Thanks for turning in your article so quickly. I'm very pleased with it." - Lauren Mosko, Editor of Novel & Short Story Writer's Market, 2008

"Eve Menezes Cunningham has written several articles for Yoga & Health magazine and a short regular advice column. Eve always submits her work very promptly and always is very careful to follow specifications. She writes very well and fluently and we are very appreciative of her contributions which our readers have enjoyed very much." - Jane Sill, Editor, Yoga & Health

"Eve has written a number of articles for My Weekly - all well-researched and submitted in advance of deadlines. She is a very professional, committed journalist." - Sally Hampton, Editor, My Weekly;